Our story

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Lucky child logo

Our vision at Glückskind is “ Every child is a lucky child ” - and deserves the very best quality for delicate skin.

Very few people know how bad synthetic fibers (such as polyester) are for the skin - they are made of petroleum , can cause allergies and are not breathable (contrary to expensive advertising promises). They also smell quickly .

Glückskind develops its own exclusive fabrics that cannot be purchased anywhere else in this quality. We only use natural and organic natural products, such as superfine merino wool, delicate mulberry silk or soft Tencel. 100% organic, GOTS and Bluesign certified, fair, good pay, regional and sustainable!

When our first child was born in 2015, we quickly became frustrated when it came to finding the right clothes for our beloved baby:

  • Clothing must be comfortable to wear and comfortable . It is also intended to optimally protect sensitive baby skin from day one.
  • Clothing should be colorful , with cheerful and individual motifs and beautiful colors
  • The clothing should be sustainable , organic and socially acceptable

What have we found? Nothing .

At least nothing that sufficiently meets these fundamental criteria. Astonished by the lack of quality, boring mass-produced designs (unicorns, Disney characters and other "brand madness") and looking for alternatives to the all-dominant cotton, we decided to solve this problem ourselves .

Glückskind fabrics guarantee:

    1. Maximum comfort - we only use the best natural fibers: extra-fine merino wool , the finest mulberry silk and cuddly soft Tencel as well as other innovative plant-based fibers . These are absolutely skin-friendly right from birth - only the best for your baby!

    2. We design our collection entirely on our own and with a lot of love in Salzburg - Glückskind clothing is an individual eye-catcher!
      Our products are handmade by the protected workshops in Salzburg and by our partner tailoring shop in Lithuania . 100% EU, social and fair wages!

    3. All of our yarns and fabrics carry the Oeko-Tex Class 1 certificate and the GOTS ( Global Organic Textile Standard ) certificate, which, in addition to the organic seal, also guarantees the social compatibility of the entire supply chain! Our Merino & Tencel blend also bears the Bluesign Certificate.

    With Glückskind we manage to offer incomparable quality at an attractive price - so that every child (and adult!) is a lucky child.

    Support us on our journey and let our Glückskind collection convince you!

    The Glückskind family 2022

    Glückskind baby clothing baby fashion gots organic Salzburg wool body wrap body wool silk